Creamy Clay Concentrate Creamy Clay Concentrate

Creamy Clay Concentrate


At-Home Spa Kit At-Home Spa Kit

At-Home Spa Kit


PlanWell PlanWell



Founders Beauty is a clean, vegan, all-natural, and cruelty-free company. We hold our production process to the highest standard. As such, the first certification we applied for was PETA. We love animals dearly and we do not believe in harming them for our consumption. Moreover, we love our plants too. Our ingredients, which are plant-based and vegan, are taken from the environment, as such we worked to ensure to produce our products and packaging as sustainably as possible - in turn preserving all that’s around us.




Dry Skin vs. Dehydrated Skin, and Why One Must Know the Difference.

Understanding Dry and or Dehydrated Skin

Clay In All Its Glory

Clay In All Its Glory

Your skin’s best-kept secret. Got troubled skin leading to dryness, breakouts, sensitivity, or more? We’ve got the perfect fix for you and here’s e...

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Our Story

Our Story

Sonam Uttamchandani a daughter, sister, wife, and now CEO of Founders Beauty; has always been fuelled by the desire to help one and all. It has driven her to persevere through all her endeavors.

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Your Brand

Beauty knows no bounds.

It is in us, in our environment, and in everything we do. It is essential that we cultivate this beauty. Founders Beauty was built on the importance of that, and it is our promise to TELL it like it is.

Our brand stands on these core values: Transparency, Empowerment, Lasting, and Love.

We promise to be transparent. We aim to empower through education. We work to build something that transcends trends and stands the test of time. Lastly, we are driven by love and are committed to upholding it in every aspect of Founders Beauty — from the ingredients we choose to the partners we collaborate with.

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