Founders Beauty officially began in 2019, but founder Sonam Uttamchandani began formulating products for herself as early as 2012, which is what inspired the making of the brand. Official formulation of the products began in 2017. Read more about our brand story here.

Over multiple brainstorming sessions and dinner discussions, Sonam and her husband wanted to come up with a name that would perfectly encapsulate the brand’s ethos and values. Finally, one evening while dining at their favourite Japanese restaurant in Singapore, they realised that the brand stemmed from love. After all, love is the foundation of our being — and it made sense to incorporate it into the brand name too. Moreover, the ingredients are derived from nature’s roots,which is also the foundation of our being. As the word ‘foundation’ continued to be a mainstay in conversations, this led to another Aha moment.

Everything that is created starts with a founder. From organisations to entire movements, all it takes is one person to create a lasting legacy. Moreover, being a founder means leading the empowerment of one’s self and other communities. And so ‘Founders Beauty’ was born, and the rest is history.

In general, once a week should be enough. But everyone’s skin is different, so it’s important to use it based on your own needs. If you feel like your skin needs an additional detox, feel free to use it more throughout the week. Just remember to observe how your skin reacts and adjust accordingly.

Gua Sha, which comes from the Chinese word for ‘scraping,’ is a technique used in traditional East Asian Medicine. It is mainly to promote circulation and remove muscle tension. The Gua Sha tool can be used on your whole body and your face as well!

Facial massage rollers date back to seventh century in China. For years, these tools have been used to prevent puffiness and increase circulation on the face. It comes with other benefits of a facial massage too.

For day time: Rinse with a face wash, tone using a toner, treat using your serum of choice, moisturise, and put on sunscreen.

For night time: Double-cleanse using an oil cleanser, rinse with a face wash, put on a mask (one - three times a week), tone using a toner, treat using your serum of choice, and moisturise.

Repeat every single day!

Our brand stands on transparency, and it is important for us to share that no cosmetic product on the market with an extended shelf life can be 100% organic. To ensure that your products last for a good period of time, we need to add some preservatives. The only way a product can be 100% organic is if it comes straight from your kitchen or nature! However, rest assured that all ingredients we use are non-toxic and will do no harm on your skin. Nonetheless, please make sure to check for allergies and sensitivities before using our products.

Yes. As a PETA-certified brand, it is part of our commitment not to test on animals.

All our skincare products are made in New Zealand, where the air is fresher and the produce and ingredients offer the promise of purity.

Yes, we are and we promise to continue to be, making every effort to help mother nature, and preserve what she’s given us! Not only have we worked hard to produce packaging that is easily recyclable [check out our Instagram page to learn more about how to recycle packaging and how we are working to be a sustainable brand]. Moreover, we only work with one team of chemists where all products are produced so as to reduce our carbon footprint. Moreover because we are doing this we have complete visibility into their supply chain being able to ensure that they only use ethically sourced ingredients that are rated safe and sustainable by law in New Zealand. Finally, the sachets are 100% recyclable, and we intentionally used them for ease of recycling.

No, they do not.

Yes, slight redness is normal. Clay naturally increases the blood supply to your skin, and some redness simply means that it is flushing out toxins and irritating substances in the cells. Plus, clay also helps in cell renewal and improves skin texture. Don’t worry, redness should fade quite quickly — eventually revealing your regenerated and detoxified skin!

18 months sealed, and 12 months after opening.

Currently, we ship to the South-East Asian region, Australia, New Zealand, UAE, and the United States. If you are outside these areas, please get in touch with us at concierge@foundersbeauty.com for possible alternative shipping options. In the meantime, stay tuned as we expand to other locations in the future!

We currently ship internationally using Aramex, DHL as well as Easyship so as to offer you the best available rate. Orders above SGD 300 will receive free shipping, and orders below that are already subsidised in cost.

Once you have placed your order, you will receive a confirmation email with tracking information in order to easily track your package . If you have not received a shipping confirmation email within 3 days of your order please start by checking your spam folder, if you don’t see anything from us please do reach out to us .

Please note, orders over $300 require a signature confirmation at delivery.

If you believe your package is missing we will start a trace with the courier and take the required steps, please note this will take 3-5 business days. Please note we will not be able to replace the products until it has been confirmed missing.

We love collaborations, please do reach out to us to discuss further.