Over multiple brainstorming sessions and dinner discussions, Sonam and her husband wanted to
come up with a name that would perfectly encapsulate the brand’s ethos and values. Finally, one
evening while dining at their favourite Japanese restaurant in Singapore, they realised that the
brand stemmed from love. After all, love is the foundation of our being — and it made sense to
incorporate it into the brand name too. Moreover, the ingredients are derived from nature’s roots,
which is also the foundation of our being. As the word ‘foundation’ continued to be a mainstay in
conversations, this lead to another lightbulb moment.
Everything that is created starts with a founder. From organisations to entire movements, all it
takes is one person to create a lasting legacy. Moreover, being a founder means leading the
empowerment of one’s self and other communities. And so ‘Founders Beauty’ was born, and the
rest is history.