Over multiple brainstorming sessions and dinner discussions, Sonam and her husband wanted to come up with a name that would perfectly encapsulate the brand’s ethos and values. Finally, one evening while dining at their favourite Japanese restaurant in Singapore, they realised that the brand stemmed from love. After all, love is the foundation of our being — and it made sense to incorporate it into the brand name too. Moreover, the ingredients are derived from nature’s roots,which is also the foundation of our being. As the word ‘foundation’ continued to be a mainstay in conversations, this led to another Aha moment.
Everything that is created starts with a founder. From organisations to entire movements, all it takes is one person to create a lasting legacy. Moreover, being a founder means leading the empowerment of one’s self and other communities. And so ‘Founders Beauty’ was born, and the rest is history.