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Founders Beauty — a clean beauty line and platform that aims to educate and empower others to do what's best for their bodies began in 2017: to learn more about why and how the brand started check out our story.

But of course, with everything that’s going on in the world, it’s not enough to be another bottle on the shelf. Grounded in nature and tied together by self-love, Founders Beauty is a holistic experience that is redefining how we look at beauty — without the filters, the fluff, and the fancy ingredients.

Together, we can build a sustainable community that celebrates the essentials and injects mindfulness into everyday — from how we treat ourselves, to how we treat the planet.

This is beauty that goes beyond the skin. Founders Beauty.

Brand Values

Beauty knows no bounds.

It is in us, in our environment, and in everything we do. It is essential that we cultivate this beauty. Founders Beauty was built on the importance of that, and it is our promise to TELL it like it is.

Our brand stands on these core values: Transparency, Empowerment, Lasting, and Love.

We promise to be transparent. We aim to empower through education. We work to build something that transcends trends and stands the test of time. Lastly, we are driven by love and are committed to upholding it in every aspect of Founders Beauty — from the ingredients we choose, to the partners we collaborate with.

While promoting the importance of self-care, we also look to spread love to our friends and communities through Founders Friends — our initiative where we partner with non-profit organisation to donate a portion of our proceeds.

Moreover, we believe that sustainability is key to our future. The more we preserve her, the longer mother nature will be around to look after us as she has been.