The Power of Natural Ingredients
‘Clean beauty’ may sound like another buzz word in the skincare industry, but it’s more than a passing trend. In fact, the use of natural ingredients in cosmetics is said to date back to historic times — with the likes of Cleopatra using black cumin seed oil for skincare, and Greeks using honey for healing. True enough, the power of natural ingredients is well-documented throughout history. And in a commercial industry that has become rife with parabens and other harmful chemicals, consumers are finally going back to basics and realising that nature has everything we need — and so much more.
Why choose clean beauty?
Many natural ingredients work excellently when applied straight from one’s garden or kitchen cupboard. However, modern skincare has the unique advantage of using plant extracts that have been scientifically researched and tested meticulously for maximum benefits. Because of this, we are able to harness the power of nature more easily and safely. Whatever your skin concern is, there is a natural ingredient out there that can address it. Aloe vera, for instance, can help soothe sunburn, support wound healing, and moisturise the skin. On the other hand, strawberry extract has been found to reduce UV damage, lighten pigmentation, and prevent excess oil. Meanwhile, Argan oil is known to treat acne and fight premature aging. With natural skincare, your options are nearly endless.
As natural skincare puts emphasis on consistency and purity, these products are proven to be less aggravating on the skin too. Unfortunately, the current skincare industry isn’t as regulated as it should be; and many toxic ingredients often slip through the cracks and into our bodies. The good news is that nature doesn’t need to be regulated. If you can digest it, then you can put it on your skin. Plus, since natural ingredients are often potent enough on their own, there is less need to add fillers and chemicals that can further irritate the skin.
When you look at some of the most significant breakthroughs in beauty, you may also notice one thing they all have in common: they’re all derived from nature. Take fruit stem cells as an example. According to a study, apple stem cells have an amazing ability to rejuvenate aging skin. Not only can it diminish the appearance of wrinkles, but it can assist in building new tissue altogether too. Similarly, researchers have discovered that quinoa seeds contain anti-inflammatory and anti-aging compounds as well. Indeed, nature is helping us break scientific barriers with every discovery.
The Clean Beauty Revolution
At present, the global clean beauty market is estimated at US$145.3 Billion — and it continues to grow everyday. As we mentioned, more consumers are realising the power of organic skincare — brought in part by the accessibility of information through the internet, and a desire to empower their bodies with the safest and cleanest ingredients. Moreover, there’s an influx of new brands challenging the norms of the traditional cosmetics industry — just like us at Founders Beauty
How Clean Beauty Helps the Environment
Of course, the benefits of clean beauty don’t end there. Perhaps one of the most significant draws of the clean beauty revolution is that it’s equally better for the environment. Many manufacturers and companies understand that clean beauty doesn’t exist in a bubble. Alongside pushing for earth-derived ingredients, there are also increasing efforts to adopt more sustainable practices throughout the supply chain — from sourcing ingredients through ethical means, to creating the most eco-friendly packaging possible. In this regard, clean beauty is only the beginning — and it’s up to us as brands and consumers to continue pushing for this change and educating others along the way.